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The Weekly China Skinny 8.8.12
Another week and another round of beautiful news, advice and opinions to deepen your knowledge of selling to Chinese consumers. In this week's line up you can indulge yourself in understanding Chinese...
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Weibo Users following business accounts en masse
As more and more businesses jump on the Weibo horse, the Chinese Weibo community are on the wagon following them. A study published by Sina Weibo found that 56% of users follow at least one business...
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China's Love for the London Olympics
Another week and another stellar Olympic games has wrapped up. The Games brought Chinese tourists in droves to London, spending more than any other visitors. Back home, Chinese fans went crazy on...
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Weibo closing in on 400 million users
Sina Weibo’s latest registered user count stands at 368 million on 30 June 2012, according to Sina’s quarterly financial report. The user numbers are well up on the last count of 324 million users at...
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More than a quarter of Weibo Users Search for Brand Info
The China Internet Network Information Center published a report last month outlining how Chinese consumers search on Sina Weibo.Unsurprisingly, hot trending news is the most popular topic, looked up...
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China Social Media Usage Analysed
Social Media is running hot in China right now. A recent study by McKinsey revealed that 91% of all Internet users in China, have used Social Media in the past 6 months - that's 467 million Chinese...
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When Do Chinese Use Weibo? The 10-12 Rule
Chinese netizens are big Internet users. According to a Boston Consulting report in early 2012, China’s 513 million Internet users were online for 2.7 hours every day – more than any other country...
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Which Chinese Use Weibo – Weibo Demographics?
There are 368 million registered Weibo users, more people as the population of the United States. Yet with more than 1.34 billion people in China, that still leaves almost 1 billion on the other side...
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China's Online Shopping Interdependence
Online shopping is huge in China. It is the forth most popular online activity and the fastest growing. Every 60-minutes, Chinese consumers make three million purchases just on Taobao, China’s...
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6 Reasons Why China’s Smaller City Consumers are a Pot of Gold
Shanghai, Beijing and China’s other first tier cities probably spring to mind when you’re thinking about opportunities in China. Their consumers have more western tastes, buy more western goods and are...
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Why Milk Moustaches Aren't All Warm & Fuzzy in China
In most countries when consumers think of milk, it's likely they'd picture smiling kids with milk-moustaches. They may visualise families in chorus, skipping through emerald green pastures amongst...
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Foreign Woes in China & Dealing With It
It will be interesting to see how the Fonterra milk fiasco pans out in China. Not just for those peddling dairy products, or New Zealand businesses trading on the 'clean green' brand, but for any...
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Tackling China: Interview with CEO of Carat China
“Be agile, adapt and redefined to the change that is China marketing” says Adil Zaim, CEO of Carat China.There are an abundance of stories about how difficult the China market is to tap into. Yes, it...
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Luxury in China still the Tip of the Iceberg
Many luxury brands in China haven't been smiling much lately. In years gone by, the world's big peddlers of luxury have been broadcasting double digit annual growth in China - this year, the market is...
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Australia and China's FTA: The Long Game
The long awaited China-Australia Free Trade Agreement (ChaFTA) was recently signed. The China FTA joins Australia’s other recently signed FTAs with South Korea and Japan. Together, the three countries...
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2014 Marketing in China: The Year That Was
A lot can happen in a year in China, and 2014 is a testament to that. It was the year China's face-kinis went global, girls with armpit hair went viral and Yao Ming's campaign to save sharks helped...
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5 Key Points for China Strategy in 2015
China Skinny wishes you a happy 2015; we hope you saw it in with a bang! The beginning of the year is often a time to plan ahead for the following 12-months. Whether you are already in China, or...
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Selfie-ism or Selfitis?
SELFIE, “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media.” Although not yet included in the Oxford English Dictionary, the word...
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International WeChat Accounts: Not Quite What You Think
WeChat or Wei Xin (微信 or wēixìn), the wonder kid of Chinese apps, is a major part of the ever-evolving app and social media landscape inside Mainland China. WeChat is now seen as one of the dominant...
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Which WeChat Account Is Best For My Business: A Service or Subscription Account?
WeChat, the main means of communication for most online Chinese, offers a viable way to reach consumers who regularly use this application. For many, WeChat is the start and end of their phone usage....
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